Great meeting with Debbie on Monday.\u00a0 She she confirmed something I suspected in BIG companies trying to incorporate digital marketing into a well-established traditional marketing process – it’s TOUGH!\u00a0 As a matter of fact – I noted when I visited in JANUARY that all the digital marketing folks were relatively new — 1 year or less (Life Technologies has been marketing for 20+ years).\u00a0 Therefore, when I asked her how the digital folks and the traditional folks interact — she let me know what I suspected — “they don’t really”.\u00a0 A big aha as it relates to integrated marketing communications – they SHOULD interact – digital and traditional marketing are NOT separate!\u00a0 She agreed — I think it’s easier said than done in a big organization.\u00a0 I’m looking forward to how smaller organizations might coordinate the two.\u00a0 Note to teaching self — make sure students understand how traditional meets digital — how they can (and should!) work together in an organization!\u00a0 Make sure activities I design utilize both!<\/p>\n","protected":false},"excerpt":{"rendered":"
Great meeting with Debbie on Monday.\u00a0 She she confirmed something I suspected in BIG companies trying to incorporate digital marketing into a well-established traditional marketing process – it’s TOUGH!\u00a0 As a matter of fact – I noted when I visited in JANUARY that all the digital marketing folks were relatively new — 1 year or […]<\/p>\n","protected":false},"author":60,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-81","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"acf":[],"yoast_head":"\n