{"id":149,"date":"2013-02-11T17:44:56","date_gmt":"2013-02-11T17:44:56","guid":{"rendered":"http:\/\/pages.palomar.edu\/mcassoni\/?p=149"},"modified":"2013-05-22T17:49:03","modified_gmt":"2013-05-22T17:49:03","slug":"re-visiting-life-techs-advertising-strategy","status":"publish","type":"post","link":"https:\/\/pages.palomar.edu\/mcassoni\/2013\/02\/11\/re-visiting-life-techs-advertising-strategy\/","title":{"rendered":"Re-Visiting Life Tech’s Advertising Strategy"},"content":{"rendered":"

I was reviewing photos I had taken during my day(s) and Life Tech and wanted to share a big AHA.\u00a0 When I was there eight years ago – I had suggested a shift in advertising strategy from PRODUCT oriented to a more PEOPLE oriented approach.\u00a0 My idea was met with mixed reviews.\u00a0 I believe this is mostly due to change being scary and big ideas in leadership often being poo pooed.\u00a0 This picture shows Life Tech now using PATIENTS (aka People) to tell the story of the product and the brand.\u00a0 Way to go Life Tech. I knew you would get there! \"Image01302013084331\"<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

I was reviewing photos I had taken during my day(s) and Life Tech and wanted to share a big AHA.\u00a0 When I was there eight years ago – I had suggested a shift in advertising strategy from PRODUCT oriented to a more PEOPLE oriented approach.\u00a0 My idea was met with mixed reviews.\u00a0 I believe this […]<\/p>\n","protected":false},"author":60,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-149","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"acf":[],"yoast_head":"\nRe-Visiting Life Tech's Advertising Strategy - 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