{"id":101,"date":"2013-03-10T15:49:05","date_gmt":"2013-03-10T15:49:05","guid":{"rendered":"http:\/\/pages.palomar.edu\/mcassoni\/?p=101"},"modified":"2013-05-22T18:39:49","modified_gmt":"2013-05-22T18:39:49","slug":"web-analytics-and-data-analysis","status":"publish","type":"post","link":"https:\/\/pages.palomar.edu\/mcassoni\/2013\/03\/10\/web-analytics-and-data-analysis\/","title":{"rendered":"Web Analytics and Data Analysis"},"content":{"rendered":"<p>Numbers, numbers, and more numbers.\u00a0 The more I&#8217;m learning about about digital marketing, the more I realize that a course in number crunching and analysis belongs in the new E-Marketing degree.\u00a0 This was confirmed by <strong>Micha Mikailian<\/strong> when we met on <strong>Monday, February 25th<\/strong> to talk about <a href=\"http:\/\/www.eboostconsulting.com\/\">E-boost consulting<\/a> and the work he does for clients.\u00a0 Micha commented that digital marketing is much more data driven than traditional marketing &#8212; and yes, I agree.\u00a0 There are SO many analytics &#8211; so many ways to measure &#8212; I think that&#8217;s why (as a traditional marketer) &#8211; I LOVE and HATE that.\u00a0 I need to spend a bit more time in Google analytics reviewing ALL the ways I can measure stuff.\u00a0 And, I need to consider adding a class on this OR adding an analytics section to the new social media class.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Numbers, numbers, and more numbers.\u00a0 The more I&#8217;m learning about about digital marketing, the more I realize that a course in number crunching and analysis belongs in the new E-Marketing degree.\u00a0 This was confirmed by Micha Mikailian when we met on Monday, February 25th to talk about E-boost consulting and the work he does for [&hellip;]<\/p>\n","protected":false},"author":60,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-101","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - 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