{"id":206,"date":"2014-03-25T01:41:11","date_gmt":"2014-03-25T01:41:11","guid":{"rendered":"http:\/\/pages.palomar.edu\/mcassoni\/?page_id=206"},"modified":"2018-07-30T13:58:18","modified_gmt":"2018-07-30T20:58:18","slug":"social-media-for-business","status":"publish","type":"page","link":"https:\/\/pages.palomar.edu\/mcassoni\/social-media-for-business\/","title":{"rendered":"BUS 152 Social Media for Business"},"content":{"rendered":"

\"facebook_twitterlogo\"<\/a><\/span>If you take Social Media for Business (BUS 152), you will explore and use social media from a business perspective<\/span>.\u00a0<\/span><\/span>The class will help you to develop a social media strategy to promote a business, build strong customer relationships, and coordinate a common message across multiple channels. Strategic and tactical review of the major social networking platforms will be reviewed in order to drive business goals and\/or create a personal brand online.<\/span><\/p>\n

\n

\u00a0Student Testimonials<\/h3>\n

\"0_wood\"<\/a>“What did I get out of taking Social Media for Business (BUS 152) at Palomar College? I learned invaluable technical skills, refined my knowledge of social media marketing, was inspired to immerse myself into the world of digital marketing, AND I gained nearly 2,000 Twitter followers over the duration of the course! That’s what “learning for success” looks like<\/em>!” – Steven Blinker Wood, Fall 2014 student \u00a0https:\/\/twitter.com\/Blinker4Life<\/a><\/span><\/span><\/p>\n

\"0_edwards\"<\/a>“As a small business owner I knew I wanted to take classes that will positively affect my business as I really do not have time for the side show classes.\u00a0 The ONE class that convinced me that I wanted to get an E-Marketing<\/a> certificate, which directed me to Palomar College, is BUS 152, Social Media For Business.\u00a0 Every turn in the class and every step I have made has made my business building so much more meaningful and far more productive.\u00a0 Professor Cassoni is relevant and current with her Social Media class, a class I would even consider retaking in a few years, knowing how fast things change over the days, weeks, and months of the beautiful world of social media.\u00a0 One thing I can say, content is king, learn about content and more in BUS 152<\/em>.” Gail Edwards, Fall 2014 student \u00a0www.the2ofusphoto.com\/<\/a><\/span><\/span><\/p>\n

\"0_wheeler\"<\/a>“I enrolled in the new BUS 152 Social Media for Business\u00a0class because my Business Admin degree from the 70s (which had worked well for 35 years), was not as useful with the advent of technology.\u00a0 Though retired, I wanted to start a new company about ordinary people doing extraordinary things during this \u00a0Baby Boomer Tsunami era we\u2019re entering but knew nothing about social media.\u00a0 Many in the class knew a lot about social media but hadn\u2019t had the occasion to use it beyond talking to their friends about what they had for breakfast.\u00a0 This interaction gave 3 generations the opportunity to help each other.\u00a0 It is probably the most timely, practical and hands-on class on campus.\u00a0 Thank you Mary Cassoni and thank you Palomar Community College<\/em>.”<\/span> Lucy Wheeler, Fall 2014 student \u00a0 www.aginggracefullyphotography.com<\/a><\/p>\n

\"0_succi\"<\/a>“Afraid of the social media?\u00a0 I was!\u00a0 Knowledge is power and you get a lot of knowledge in Bus 152 on social media.\u00a0 Take control and enjoy it for what it was meant to be\u2014staying connected with friends, family, customers, and clients! Make it work for you!\u00a0 Now I check it every day!<\/em>” \u00a0Jo Ann Succi\u00a0 B.S., M.B.A. and faculty at Palomar College, Fall 2014 student<\/span><\/span> \u00a0www.sendoutcards\/PlatinumCards<\/a><\/p>\n

\n

The Student Learning Outcome<\/strong> for BUS 152 is:<\/p>\n

Students will be able to create a social media strategy and tactics that drive engagement in both the primary and secondary social networks.<\/p>\n","protected":false},"excerpt":{"rendered":"

If you take Social Media for Business (BUS 152), you will explore and use social media from a business perspective.\u00a0The class will help you to develop a social media strategy to promote a business, build strong customer relationships, and coordinate a common message across multiple channels. Strategic and tactical review of the major social networking […]<\/p>\n","protected":false},"author":60,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","meta":{"_acf_changed":false,"jetpack_post_was_ever_published":false,"footnotes":""},"class_list":["post-206","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nBUS 152 Social Media for Business - Mary Cassoni's Site<\/title>\n<meta name=\"description\" content=\"Social Media for Business is a new class at Palomar College in San Marcos. 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