{"id":18,"date":"2012-09-01T01:07:12","date_gmt":"2012-09-01T01:07:12","guid":{"rendered":"http:\/\/pages.palomar.edu\/mcassoni\/?page_id=18"},"modified":"2019-01-03T15:33:42","modified_gmt":"2019-01-03T23:33:42","slug":"marketing","status":"publish","type":"page","link":"https:\/\/pages.palomar.edu\/mcassoni\/marketing\/","title":{"rendered":"BUS 155 – Marketing"},"content":{"rendered":"

\"MarketingIf you take Marketing<\/strong> (BUS 155<\/strong>), you’ll study market opportunities, target audiences, new product development, and brands. You’ll also learn how to drive traffic to a website to generate leads and how to communicate with customers to persuade.\u00a0 Once completed, you will have a solid understanding of marketing policies and practices, how new products and services are launched, and how to develop a marketing message that tells your brand’s story.<\/p>\n

The Student Learning Outcome<\/strong> for BUS 155 is:<\/p>\n

Analyze market issues and opportunities and work effectively in teams to create a solution and plan.\u00a0 The plan will involve synthesizing original, creative strategies regarding segmentation, targeting, positioning, product, price, place, and promotion.<\/p>\n","protected":false},"excerpt":{"rendered":"

If you take Marketing (BUS 155), you’ll study market opportunities, target audiences, new product development, and brands. You’ll also learn how to drive traffic to a website to generate leads and how to communicate with customers to persuade.\u00a0 Once completed, you will have a solid understanding of marketing policies and practices, how new products and […]<\/p>\n","protected":false},"author":60,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-18","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nBUS 155 - Marketing - Mary Cassoni's Site<\/title>\n<meta name=\"description\" content=\"Learn marketing skills including website design, lead generation, content creation, and copywriting basics so you can build begin marketing your products.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pages.palomar.edu\/mcassoni\/marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BUS 155 - Marketing - Mary Cassoni's Site\" \/>\n<meta property=\"og:description\" content=\"Learn marketing skills including website design, lead generation, content creation, and copywriting basics so you can build begin marketing your products.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/pages.palomar.edu\/mcassoni\/marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Mary Cassoni's Site\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mary.cassoni\" \/>\n<meta property=\"article:modified_time\" content=\"2019-01-03T23:33:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/home.stukent.com\/logos\/dme-cover.png\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/pages.palomar.edu\\\/mcassoni\\\/marketing\\\/\",\"url\":\"https:\\\/\\\/pages.palomar.edu\\\/mcassoni\\\/marketing\\\/\",\"name\":\"BUS 155 - 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