{"version":"1.0","provider_name":"Mary Cassoni&#039;s Site","provider_url":"https:\/\/pages.palomar.edu\/mcassoni","author_name":"Bongolan, Glyn","author_url":"https:\/\/pages.palomar.edu\/mcassoni\/author\/gbongolan\/","title":"The ALS Ice Bucket Challenge - Mary Cassoni&#039;s Site","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"7IsfCRtfec\"><a href=\"https:\/\/pages.palomar.edu\/mcassoni\/2014\/08\/20\/als-ice-bucket-challenge\/\">The ALS Ice Bucket Challenge<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/pages.palomar.edu\/mcassoni\/2014\/08\/20\/als-ice-bucket-challenge\/embed\/#?secret=7IsfCRtfec\" width=\"600\" height=\"338\" title=\"&#8220;The ALS Ice Bucket Challenge&#8221; &#8212; Mary Cassoni&#039;s Site\" data-secret=\"7IsfCRtfec\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/pages.palomar.edu\/mcassoni\/wp-includes\/js\/wp-embed.min.js\n<\/script>\n","description":"As a social media enthusiast, I&#8217;ve been intrigued by the ALS Ice Bucket Challenge sweeping Facebook. \u00a0Why has it been so successful? \u00a0And what can we learn about using Social Media to drive engagement \u00a0for our own products, brands, or causes? \u00a0Whether the creators of this challenge knew it or not &#8211; I see TWO [&hellip;]","thumbnail_url":"http:\/\/zpolitics.com\/wp-content\/uploads\/2014\/08\/ice-bucket.jpg"}