I had tea with Jacob, Karp, my former student on Friday, February 22, 2013.  We met at Starbucks to talk about his job at Cox Communications.  Jacob was a student of mine when I had first started teaching BUS 150 – Advertising.  He was one of those intelligent, creative types, a teacher’s fav.  And he did such a great job on the Advertising project, that I actually re-designed it so that future students could implement some of what he had done.  That’s why it’s no surprise that he has been VERY helpful in helping me navigate the digital and social world of marketing.  His job is now a Public Affairs Specialist and Social Media is now included in his daily tasks.  We talked a lot about Twitter and Facebook and specifically, how to use Twitter for quick qualitative research.  The best part of meeting with former students is that they are still very close to the classroom.  Jacob gave me some great ideas for my new social media class – including creating to Twitter handles (#BUS 152) where we could follow classroom conversations.  And he gave me great ideas for fun classroom exercises for my BUS 150 – Advertising class..  For example — if your brand really wants to say something (perhaps show a traditional ad with a fairly large copy block) – how would you boil that down to 140 characters or less for Twitter.  I appreciate his help because I DON’T want to lose the creative side of advertising as I re-vamp the class – but I DO want to ensure it’s updated and relevant.  So – overall, great meeting!  And he gave me a cool COX Communications cup  – not bad.  Thanks Jacob and watch out Fall 2013 — LOTS of great and interesting changes are coming to Marketing, Advertising, and Social Media.