Amy is an old friend of mine who used to work for me in branding when I as the VP at Life Tech.  She now runs her own marketing consulting agency with her husband and she focuses on web page development, internet marketing and social media.  A big AHA from Amy regarding search was about hiding NEGATIVE information.  One of her clients had a negative article written about the company.  How did they “squelch” it on Google?  By simply writing a lot of positive content using similar key words to push the negative stuff further down in the search results.  Brilliant!  And something I had not thought of – but considering how Google search works – this makes complete sense!