Ok – things are heating up this week.  I already met with my BIG company that does digital marketing (that was Life Technologies).  Now, I’ve got time set up with TWO smaller SEO/Digital Marketing consulting firms.  I’m meeting with 39 Celsius on Thursday and Goldfish Consulting on Friday, March 1st.  I’m also meeting with Julie Jahn from McGraw Hill on March 8th.  We’re going to talk about all the digital content with the BUS 155 Marketing book AND creating a custom BUS 150 advertising book to include all the cool new content I’m learning on my sabbatical. FINALLY — I’ll have the PERFECT advertising book that includes Google search stuff as WELL as the traditional advertising stuff!