Great meeting with Debbie on Monday.  She she confirmed something I suspected in BIG companies trying to incorporate digital marketing into a well-established traditional marketing process – it’s TOUGH!  As a matter of fact – I noted when I visited in JANUARY that all the digital marketing folks were relatively new — 1 year or less (Life Technologies has been marketing for 20+ years).  Therefore, when I asked her how the digital folks and the traditional folks interact — she let me know what I suspected — “they don’t really”.  A big aha as it relates to integrated marketing communications – they SHOULD interact – digital and traditional marketing are NOT separate!  She agreed — I think it’s easier said than done in a big organization.  I’m looking forward to how smaller organizations might coordinate the two.  Note to teaching self — make sure students understand how traditional meets digital — how they can (and should!) work together in an organization!  Make sure activities I design utilize both!